Lead the SEM rollout for clients of various sizes, budgets, and verticals including the planning, development, an implementation of strategies.
Provide white-glove service to our client by working with them from the creation through on-boarding and launch, implementing strategy, developing tracking and measurement plans, analyzing, optimizing and reporting throughout the life of the campaign.
Identify the company s buyer persona to better target audiences leading to the expansion and growth of our client accounts within CAC allowables and ensuring budget awareness.
Develop a successful PPC strategy, associated KPIs such as redirects, click rates and bounce rates to track performance to deliver results.
Performs regular keyword reach to ensure optimization and ROI Maximization
Analyzes and pinpoints deficiencies, suggests improvement for optimization and implements in a timely manner.
Develops an in-depth understanding of client needs and establishes a cohesive, trusting relationship.
Collaborates internally with the Growth Strategist and account team to ensure successful delivery of projects for our clients.
Educates clients about the latest strategies, stay on top of the latest news, trends, blog posts, and software to elevate performance.
Responsible for creating and delivering analysis and strategy within these client accounts on a weekly basis
Serve as a go-to-resource our clients can depend on and always be on the lookout for ways to help them by going above and beyond to deliver.
Present information in a manner that is both easy to understand and statistically sound through data storytelling.
Qualifications
3-5 years experience of Search Engine Marketing (SEM)/PPC/Paid Search across multiple different Ecommerce businesses.
Strong experience in Google shopping and Data Feeds
Analysis and problem solving skills to inform an array of inputs to make strategic recommendations
Strong organizational, written, and verbal communication skill
Strong project management skills and experience working on a large team with an array of workstreams deliverables
Growth-oriented mindset with the desire to work on a high-performance media team with a demonstrable track record in CRUSHING performance goals for past clients.
Bonus: Youre comfortable installing running diagnostics for Pixels
