The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.
Mission & Responsibilities
- Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
- Scheduling the plan as per different parameters in order to achieve greater visibility
- Campaign tracking, measurement, evaluation and reporting on ongoing client activities
- Formulation of television reports on monthly basis
- Mapping of Competitors activity and Category study
- Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
- Presenting the Pre & Post Campaign Analysis in the form of a Deck
- Work on new business development/ Pitch process
- Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
- Knowledge of BARC, MPA & TGI Softwares is must.
Previous experience & Industry background
- 4+ years in media planning
- Media Agency, Trading desk
Qualifications & Languages
- Master s degree in Business, Marketing, Advertising
- Languages: English (Advanced)
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media planning and media buying
- Mx champion (Connection, Context, Content)
- Strong negotiation skills
- Programmatic
- Data processing & management
- Marketing strategy
Technical skills
- Tools ( i.e. BARC/ YUMIIRM/MAP)
- Operational performance management tools (Pilot, IOMT)
- Advertising technologies ( i.e. ad servers, ad platforms )
