Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together.
This role will be based in Bengaluru, India
The Measurement Analytics Partner (MAP) will work with internal and external clients on an ongoing basis to adopt better measurement to improve business outcomes. This role will work directly with clients using LinkedIn's industry leading data. In this role, you will leverage insights, measurement, and learning plans to help advertisers maximize ad performance on LinkedIn. To be successful you will have to work collaboratively across sales, product marketing and business development to drive adoption of the most important measurement tools and partnerships that LinkedIn has to offer.
Driving good measurement with advertisers will require designing tests, doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media and demonstrate how clients can act upon it to drive business impact. The Measurement Analytics Partner will be part of the Customer Science Organization and will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Business Development , Product Marketing, Product, R&D.
Responsibilities
- Engage with clients to measure true business value by building and operationalizing insights that highlight how a client can improve business outcomes by employing better measurement techniques.
- Serve as the day-to-day trusted measurement consultant for key strategic client relationships
- Drive client and vertical adoption of preferred measurement methodologies, products, partnerships and approaches in support of their goals
- Prepare & present category-level performance analyses, insights research, and advertiser narratives rooted in scientifically sound analytics to clients & partners. Design tests to showcase the power of good measurement using client data, LinkedIn datasets and/or third-party measurement partners
- Provide feedback to and collaborate with Product, Business Development, Product Marketing, R&D, and others to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta
- Build measurement capability and advocacy across our global sales organization
- Create and lead measurement operations and learning plans for key clients to drive relevant category KPIs, ad performance, and a healthy long-term relationship
Qualifications
Basic Qualifications
- 5+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
- Bachelor's degree in a quantitative or business field such as Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, Operations Research or similar
- Business fluency in english
Preferred Qualifications
- A strong understanding of the digital advertising and measurement ecosystem
- Client-facing experience, including independently scoping and executing research projects with clients and/or cross-functional stakeholders
- Demonstrated ability to structure and conduct analyses to generate insight and recommendations
- Experience with understanding marketing measurement methods and technologies, including attribution and incrementality testing
- Experience working with structured and unstructured datasets (with ability to create dashboards preferred)
- Clear and concise communication with comfortability presenting insights and recommendations to the most senior stakeholders
- An understanding of data privacy as it pertains to measurement
- Digital Agency/Management Consulting experience a strong plus
- Experience with field experiments, experimental design, survey sampling, and/or panel data
- Ability to juggle a variety of tasks and handle ambiguity in requests and projects
- Openness to suggesting ideas
- Willingness to make measurement fun & interesting
Suggested Skills
- Digital Marketing
- Measurement Strategy & Framework Development
- Presentation Skills
- Understanding of Full Funnel Measurement
Additional Information
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
