- You will be part our Health Sciences India Marketing team driving marketing tactics for education segment.
- You will play a key role in developing and executing marketing strategies to drive awareness, engagement, and revenue growth for a range of print and e-solutions. You will leverage innovative marketing tactics, both online and offline to drive the business objectives and customer engagement.
Responsibilities
Designing, developing and executing marketing programs for various print books and e-solutions in alignment with business objectives ensuring quality delivery
Working with sales, demand generation and customer engagement teams to execute marketing plans focused on product promotion, channel and end-user engagement in medical education markets
Manage end-to-end campaign execution, including planning, budgeting, creative development, implementation, and analysis. Involves developing marketing collateral, such as brochures, presentations, and sales materials.
Developing innovative marketing tactics to build preference for education books
and e-solutions amongst academic institutes, students and faculty members
Creating successful and result oriented customer engagement journey for e-education
solutions to enable demand, usage and product value proposition
Conduct and participate in various events, conferences and meetings to drive adoptions of our products, generate leads and push stock liquidation
Drive trade relationships, and engagement through strategic partnerships and effective marketing tactics.
Building personas and collaborating with cross-functional teams to create compelling marketing campaigns that resonate with target audiences.
Utilize market research and customer insights to identify opportunities and optimize marketing efforts.
Gather voice of customers, create value stories and building product advocacy
Strategizing digital marketing efforts to align with set objectives and goals
Tracking the progress of the activity calendar, measure the effectiveness of every activity and reporting to different stakeholders.
Requirements
Have hands-on experience in managing high impact marketing campaigns and driving results in collaboration with sales and product teams
Be familiar of higher education ecosystem with 8-10 years of marketing experience, preferably in medical technology, healthcare, education or publishing industry.
Be a great problem solver, resolving problems using existing solutions with data
driven and insightful point of view
Have experience in developing and delivering value-based marketing programs on product, customer, channel, brand, competition tracking, on ground activation initiatives
Excellent communication skills and creative thinking with a strategic mindset
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Comprehensive Health Insurance: Covers you, your immediate family, and parents.
Enhanced Health Insurance Options: Competitive rates negotiated by the company.
Group Life Insurance: Ensuring financial security for your loved ones.
Group Accident Insurance: Extra protection for accidental death and permanent disablement.
Flexible Working Arrangement: Achieve a harmonious work-life balance.
Employee Assistance Program: Access support for personal and work-related challenges.
Medical Screening: Your well-being is a top priority.
Modern Family Benefits: Maternity, paternity, and adoption support.
Long-Service Awards: Recognizing dedication and commitment.
New Baby Gift: Celebrating the joy of parenthood.
Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.
Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.
Free Transport pick up and drop from the home -office - home (applies in Chennai)
