Senior Marketing Specialist-Cloud Services

Skill sets Required for the Role

3-5 years in B2B marketing required.

Strong understanding of complex cloud markets and the ability to use market data to inform marketing strategies.

Proficient in CRM software and marketing automation tools.

Excellent communication, interpersonal, and presentation skills.

Skill sets Desirable for the Role

Experience in Cloud marketing will be a plus.

Experience with SEO/SEM, data analytics, and content management systems

Responsibilities

-Develop and implement strategic marketing plans for cloud products and services.

- Manage and optimize multi-channel marketing campaigns (digital, print, events) to generate

leads and enhance brand visibility.

- Create engaging content for various platforms such as websites, blogs, press releases, and

social media to articulate the benefits of our cloud solutions.

- Conduct market research to identify trends, forecast market needs, and understand competitor

strategies.

- Collaborate with the sales team to create marketing collateral and sales enablement tools that

align with customer acquisition and retention goals.

- Measure and report on the performance of marketing campaigns, gain insight, and assess

against goals.

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to

build successful strategies.

- Plan and manage events, webinars, and shows, coordinating with stakeholders across the

company to ensure effective participation.

- Manage marketing budget and allocate/invest funds wisely to maximize RO