Senior Marketing Manager

About Amaha

Amaha was founded in 2016 with the vision of making high-quality mental healthcare accessible to Indians and their families struggling with mental illness - so they can feel better, get better, and stay better.

We are a mental health organization that provides high-quality care to individuals and their families who are struggling with any and all kinds of mental illnesses. To cater to the varying mental health needs of Indians, Amaha offers an ecosystem of mental healthcare - that includes 1-1 support with qualified therapists and psychiatrists, self-care tools, as well as peer support through an online community. Amaha has a strong digital and offline presence - in addition to online care delivered on our website and app, we provide in-person treatment and support through our centers in Delhi, Mumbai, and Bangalore.

Amaha also partners with various types of organizations - including workplaces, colleges, and insurance partners - in order to extend mental healthcare to their members.

In 2022, Amaha joined hands with Children First, an organization based out of Delhi that offers mental healthcare to children and youth, to be able to provide care across the lifespan - from childhood to old age.

Dr. Amit Malik, founder and CEO of Amaha, has over two decades of experience working in mental health globally and brings his clinical and entrepreneurial expertise to the table. In 2019, Ms. Neha Kirpal, a social entrepreneur and global mental health ambassador, joined Amaha as Co-founder and brought her lived experience insights to the organization.

About the Role

We are looking for a Senior Marketing Manager to spearhead brand awareness, user acquisition, and engagement strategies at Amaha. This role entails leading multi-channel campaigns across digital, social, and content platforms, optimizing paid advertising for effective reach and impact. You will collaborate closely with cross-functional teams to ensure marketing efforts are aligned with business objectives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies focused on brand building, user acquisition, and engagement across digital, social, and content channels
• Conduct in-depth market research and analysis to understand consumer behavior, identify emerging trends, and monitor competitive activities
• Define and articulate the brand's voice, messaging, positioning, and visual identity to resonate with target audiences and differentiate Amaha in the mental health space
• Lead the implementation of multi-channel marketing campaigns, including SEO, SEM, content marketing, social media marketing, email marketing, influencer marketing, and events, with a strong focus on performance metrics
• Manage and optimize paid advertising campaigns (PPC, social media ads) to drive high-quality traffic, leads, and conversions. Identify and leverage organic growth opportunities effectively
• Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives. Provide regular performance reports and data-driven insights to optimize strategies
• Collaborate closely with product, content, design, and customer success teams to ensure alignment of marketing efforts with business objectives and enhance overall brand visibility
• Effectively manage marketing budgets, allocate resources, and optimize spending to achieve strategic goals and ROI targets
• Mentor and develop the marketing team, fostering a culture of innovation, collaboration, and excellence in brand building and performance marketing

Skills And Qualifications

• MBA in Marketing or a related field from a reputable institute
• Minimum of 6 years of experience in consumer-first marketing roles, with demonstrated expertise in branding and performance marketing
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills to collaborate effectively with stakeholders at all levels
• Proven leadership abilities with experience in managing and developing high-performing teams

What is it like working at Amaha

The learning opportunities are limitless and we guarantee an exciting and transparent work culture. You will get the chance to contribute to a thriving start-up providing mental health solutions to millions of Indians! This includes:

• Working on multiple exciting projects
• The chance to work with real innovators and leaders in the field
• Working in a supportive, collaborative, and entrepreneurial atmosphere
• Working with people who believe in hard work, sustainability, and ownership
• Being part of a work culture that is driven by creativity and excellence

Our team is (mostly) young, energetic, the best at what they do, and growing every day.

You will be working alongside people who are passionate about their work and can teach you skills across several domains and fields.

If you show exemplary commitment, dedication, ambition, and grit, you will likely be working here for a long time!

This is a full-time role, based in Mumbai.