Designation: Senior Marketing Executive - SAAS Product Marketing
Experience: 2+ years
Job Location: Pune (On-Site)
About Amura:
Amura Marketing Technologies is a forward-thinking Martech company that specializes in delivering comprehensive marketing and sales solutions to leading brands in India. Our approach is centered around Marketing Engineered, leveraging innovative strategies in design, engineering, and technology to drive client success.
Role within the Organization:
As a Senior Marketing Executive focusing on SAAS product marketing, you will be instrumental in developing and executing strategic marketing initiatives for our SAAS clients. Your role will involve crafting innovative marketing techniques tailored specifically for digital platforms to ensure client satisfaction and achieve marketing goals.
Key Responsibilities:
- Gather detailed briefs on requirements, objectives - marketing, and business
- Conduct comprehensive secondary research to analyze market competition and industry trends critical for developing robust communication and media plans.
- Continuously educate yourself on the SAAS industry and client business activities to propose personalized marketing solutions.
- Prepare detailed minutes of meetings (MOM) for all meetings.
- Manage timelines effectively to ensure timely delivery of work plans, campaigns, and reports in the expected format.
- Ensure error-free execution of all marketing activities and campaigns.
- Conduct thorough pre-launch checks on campaigns to verify all necessary parameters are in place.
- Monitor and optimize live campaigns daily to ensure optimal performance and goal achievement.
- Continuous product feature research and ideation for content development around the product
Desired Skills & Experience:
- Minimum 2 years of experience in digital marketing, preferably in an agency environment or SAAS product marketing with hands-on expertise in Google and Facebook organic or paid promotions.
- Proven track record of collaborating effectively within a team environment, managing or working with teams of 4 or more members.
- Strong interpersonal skills with a demonstrated ability to build and maintain relationships.
- Dynamic individual with strong decision-making abilities and excellent prioritization skills.
- Comfortable working in a fast-paced environment with a high attention to detail and adaptability to new technologies and systems.
- Ability to derive actionable insights from data and translate them into growth-oriented marketing initiatives.
- Demonstrated accountability and a relentless drive to deliver projects on time and with high quality.
- Proficiency in problem-solving with a proactive approach to driving product agendas and introducing innovative ideas.
