Senior Manager, Performance Marketing

Senior Manager, Performance Marketing

About GradRight

Our vision is to be the world's leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration.

GradRight is the world's first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.

In the last three years, we have enabled students to get the best deals on a $ 2.8+ Billion of loan requests and facilitated disbursements of more than $ 350+ Million in loans. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards, UK.

GradRight's team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. It is led by alumni of IIT Delhi, BITS Pilani, IIT Roorkee, ISB Hyderabad and University of Pennsylvania. GradRight is a Delaware, USA registered company with a wholly owned subsidiary in India.

Core Responsibilities:

1. Develop digital marketing strategies, plans and budgets in alignment to the growth goals of the company
2. Design and oversee all aspects of performance marketing and lead nurturing: Digital Advertising (Meta, Google, LinkedIn, Quora), Email, SMS, Whatsapp
3. Manage the budget to ensure positive ROAS and MoM growth as per plans
4. Manage and develop the assigned team of associates and managers in the function
5. Collaborate with content, design and business teams to ensure timely and effective execution of campaigns and marketing ideas
6. Learn, share and apply the latest trends, tools, techniques to continuously improve efforts and outcomes

Qualities desired:

1. Qualifications:
2. MBA/Master's in Mass Communication or Advertising
3. Certifications in Google, Meta and LinkedIn Marketing
4. Bachelors in Engineering/Maths

1. Knowledge, Skills and Experience:
2. 3-5 years experience in digital marketing, preferably in B2C domain
3. Sound knowledge of various marketing and social media platforms
4. Proficient in using marketing tools like WordPress, Unbounce, Zapier, etc. and a decent handle on HTML, CSS, and JavaScript
5. Cross-functional expertise in working with creative, tech and data teams
6. Good written communication skills
7. Knack for creative advertising