The business marketing manager will:
- Work closely with the CMO to execute on the larger marketing strategy to drive business growth
- Strategize and execute on campaigns that are measurable and show clear impact on pre defined metrics
- Leverage SLKs thought leadership and content on differentiated solutions to engage with customers and prospects through multiple channels.
- Partner closely with the Sales teams to create a strong ABM program with a clear articulation of the objectives and success parameters
- Pipeline & Deal influence achieved through on going campaigns and other marketing tactics
- Drive end to end marketing programs within key sectors BFSI & Manufacturing to build awareness of the SLK brand
- Plan & execute Lead generation and Lead nurture campaigns
Functional Skills
- Strong communication skills is a must
- Proficiency in marketing tactics including but not limited to digital marketing, events, webinars, direct marketing, social media marketing
- Design & creative thinking
- Research and insight driven mindset
- Strength in data crunching and analytics
