Job Description Title: Manager, Marketing - Media Planning
Location: Gurgaon
KEY WORKING PARAMETERS
Focus, Scope, & Impact
The Media Planning manager will:
- Translate clear campaign objectives on each brand from the E2E and the Category Teams to clear cut Media Planning targets based on Reach and Frequency objectives
- Develop and implement connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
- Lead audience planning and campaigns with enriched first party data
- Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
- Lead all the work on developing Media Planning models in partnership with the Media Agency , K&I teams and Platform Service teams to ensure that we are driving productivity on our Media Plans
- Recommend the ideal DMI split by brand and channel to all of our portfolio of brands
- Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in INSWA
- Analyze and inform MKT teams about industry media competitive activity, by region and brand, including the follow up of SOV/SOM indexes.
- Be the local contact-point for the media representatives
- He/she is a key player in the IMX team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand's audience.
KEY SUCCESS PARAMETERS
Experience
- Experience working with marketing in the field is preferred
- Strong passion for Data Analytics and Modelling Techniques
- Experience working in cross-functional and cross-geographical teams is preferred
- Work Focus
- Ability to provide input to brand & creative strategy at OU level as well as contribute to the overall Consumer and shopper media development
- Ability to work in Agile cross-functional teams
Communication Focus
- The role will require frequent communication with the OU IMX lead, OU Category teams, Frontline Marketing team bottlers (local MKT teams);
- The role will also interact frequently with external parties, particularly agencies and media partners
