Job Description
Assist in the planning, execution, and optimization of programmatic advertising campaigns across display, video, and other channels.
Collaborate with the Programmatic team to develop audience targeting strategies, ad placements, and bid strategies to maximize campaign performance and ROI.
Conduct research on industry trends, audience behavior, and competitive landscape to inform campaign strategy and optimization tactics.
Implement tracking pixels, tags, and other measurement tools to monitor campaign performance and attribution.
Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization.
Assist in the preparation of campaign reports and presentations, providing insights and recommendations to stakeholders.
Stay updated on emerging technologies, platforms, and best practices in programmatic advertising, and share knowledge with the team to drive innovation and efficiency.
