C2 - Digital Analytics experience mandatory
The role will focus on supporting migration of Adobe Analytics, Data collection and reporting practices of the client to drive incremental project initiatives through thought leadership.
- Leads initiatives focused on analytics implementation, customization, and automation of data collection processes.
- Develops cohesive measurement strategies and planning that ensures data collection aligns to client's priorities.
- Recommends processes for integrating platforms ensuring free flow data between systems.
- Have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Analytics
- Design, develop and implement technical tagging requirements for company web, mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.
- Develop and perform code modifications, testing and deployment where appropriate.
- Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium).
- Ability to write custom scripting, JavaScript, jquery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements.
- Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser's console and other tools is a must.
- Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics.
- Must be comfortable with advanced segmentation capabilities within Adobe Analytics.
