Responsibilities:
Develop and implement a comprehensive D2C strategy aligned with overall business goals.
Identify market trends, customer preferences, and competitive landscapes to inform strategic decisions.
Business Growth:
Drive revenue growth through effective D2C channels.
Implement initiatives to expand the customer base and increase customer lifetime value.
Explore new market opportunities and partnerships to enhance market penetration.
Customer Experience:
Ensure an exceptional end-to-end customer experience, from website navigation to post-purchase support.
Implement strategies to enhance customer satisfaction, loyalty, and retention.
E-commerce Operations:
Oversee the day-to-day operations of the e-commerce platform.
Collaborate with cross-functional teams, including marketing, supply chain, and IT, to optimize processes and workflows.
Data Analysis and Performance Metrics:
Utilize analytics and KPIs to measure and optimize the performance of D2C initiatives.
Make data-driven decisions to improve customer acquisition, conversion rates, and overall business efficiency.
Brand Development:
Work closely with the marketing team to build and maintain a strong brand presence in the D2C space.
Develop and execute marketing campaigns to drive brand awareness and customer engagement.
Team Leadership:
Lead and inspire a high-performing D2C team, fostering a culture of innovation and collaboration.
Provide guidance and mentorship to team members, enabling professional growth and development.
Financial Management:
Develop and manage budgets for D2C operations, ensuring efficient resource allocation.
Monitor financial performance and implement cost-effective measures.
