This position will serve as the Directly Responsible Individual (DRI) for the performance of all Shaadi.com earned media (i.e. ranking on the web/stores, SERP snippets, Guest Blogs, Newsletters, etc.)and also for the acquisition of thousands of users every day from multiple paid sources within India for Shaadi.com. The most valuable traits we are looking for in this role are:
- Ownership- You will be the sole owner for digital and performance metrics and will be expected to demonstrate an owner s mind-set
- Creativity You will need to think laterally and deeply to come up with solutions that create marketing benchmarks
- Frugality Low cost/effort - high impact orientation
- Velocity - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment
- Strategy & business orientation - Ability to think through market dynamics, market shares, and various other drivers of business. High comfort with data and analytic/graphing tools
What you will do in this role
- Search: Drive organic search traffic to thousands of web landing pages and hundreds of store listing pages using a variety of on-page (tags, content, architecture, speed, etc.) and off-page (link building, authority, etc.) tactics, commonly known as SEO & ASO.
- Discovery: Drive organic discovery / exploration traffic by implementing content marketing & influencer marketing tactics on sources like Blogs, Social Networks, Youtube, Quora, ECommerce Sites, TikTok, Taboola, etc.
- Email Marketing: Develop email marketing as a channel for acquiring / activating new users. (This is not product marketing or transactional email).
- Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. Advertising) within India.
- Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
What you should have
- Strong understanding of the earned media landscape with 8-10 years of demonstrable experience in SEO, ASO, content marketing and paid acquisition experience for consumer brands in India, especially UAC.
- MBA from IIM/ISB/SP Jain.
- Advanced working knowledge of MS Excel, Google Search Console, Webmaster console, Moz, Google Play Console, Apple Developer account, App Annie and email marketing tools.
Brownie Points
- Excellent writing, editing, storytelling, speaking, and collaboration skills.
- Some knowledge of SQL.
