Develop and implement innovative marketing strategies for assigned therapies across in-clinic, digital, and pharmacy channels.
Design global marketing strategies, creative, and effective promotional tactics that ensure therapy and brand leadership, driving both customer loyalty and team motivation.
Collaborate with local teams to align local strategies with the broader business objectives.
Resource Allocation and Product Lifecycle Management:
Analyze and allocate resources effectively among therapies and brands based on product lifecycle, market potential, and business goals.
Continuously evaluate the effectiveness of strategies and promotional plans, making necessary adjustments in response to market trends, financial dynamics, and competitive landscape.
Team Leadership and Development:
Guide and mentor team members to ensure timely completion of tasks while identifying areas for personal and professional development.
Foster a collaborative and motivated team culture that drives performance and innovation.
Sales Team Support:
Communicate effectively with the sales team through various media to ensure they are well-equipped to excel in the execution of in-clinic strategies.
Provide ongoing briefing and guidance to improve sales performance and engagement with HCPs (Healthcare Professionals).
Market Analysis and Insights:
Conduct in-depth analysis of market data (e.g., IQVIA), internal sales, prescription patterns, and competitor activity to track the performance of assigned therapies and brands.
Build actionable market insights by engaging with key stakeholders, including KOLs and KBLs, to understand market needs and opportunities.
Fieldwork and KOL Engagement:
Conduct fieldwork to build and maintain strong relationships with KOLs and key stakeholders in the country.
Gather critical market insights directly from healthcare professionals and patients to inform future strategies and product development.
New Product Development and Launches:
Identify new product opportunities within the portfolio, ensuring the successful launch of new therapies.
Drive market research initiatives to identify therapeutic gaps at the HCP and patient level.
Other Responsibilities:
Take on additional marketing-related tasks as assigned by management.
Collaborate with cross-functional teams to contribute to overall business objectives.
Academic Qualifications:
M. Pharm or B. Pharm with an MBA in Marketing from a reputed university with a strong academic track record.
Experience: Minimum 14 years
