Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together.
We are looking for an experienced, ambitious and results-driven marketer who can help lead our growth marketing programs for LinkedIn Talent Solution in India. Partnering closely with our broader Indian Marketing (Product, Field and Brand) and Operational Marketing teams, you will need to balance strategic thinking with tactical execution to own a customer acquisition in India.
We are looking for somebody who can develop creative and impactful programs through multiple channels to expand audience reach, shift key perceptions and increase purchase intent. Besides bringing deep expertise in demand generation, you will need to prioritize objectives, manage cross-functional relationships with marketing, operations, PMM, sales and agency partners, and leverage key insights to drive awareness and demand with our recruitment audiences.
Given strategic importance to LinkedIn, we are looking for someone who has strong communication and presentation skills. You will be required to regularly present to senior executives and influence in a matrixed organization.
Responsibilities
- Develops audience-first and market-led creative insights and best practices that inform campaign and creative development
- Continually measure, monitor and drive improvement in program approaches; employ industry and market best practices and look for opportunities to increase effectiveness and efficiency
- Partner closely with key stakeholders across Growth Operations, Brand Marketing, Product Marketing, Field Marketing and Sales Development to define goals and create holistic and integrated paid brand campaigns and strategies
- Forge strong partnerships with our creative agency, guiding the creative production process and ensuring that production runs smoothly, on time, and on budget.
- Efficiently project manages multiple work streams; regularly communicate progress to stakeholders
- Present regularly on program performance and learnings to Global Marketing Leadership and Sales stakeholders
Qualifications
Basic Qualifications
- 8+ years marketing experience at an agency or in-house/corporate
Preferred Qualifications
- Indian B2B or technology marketing experience
- Passion for SaaS solutions, software, tech or B2B internet products
- Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
- Experience with demand generation programs and managing pipeline in coordination with Sales Development and Sales
- Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
- Ability to work in a fast-paced, result-based environment - successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
- Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and paid media marketing
- Scrappy, team player mentality, with a strong ability and interest in both thinking strategically and living in the details of execution
- Experience operating successfully and driving results in a globally matrixed organization. The candidate will be required to influence local and global
- stakeholders.
Suggested Skills:
- Strategic Leadership
- Creativity
- Stakeholder Management
- Data Driven
Additional Information
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
India Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
