Partner with sales to create campaigns that drive new sales pipeline and develop a world-class Account Based Marketing strategy. Leveraging key channels such as digital advertising, web marketing, video, webinars, direct mail, events, field activities, and more.
Understand the persona we are targeting on an intimate level. Understand the channels and offers that will get that persona to convert
Set metrics goals for the marketing team and continually optimize with a passion for creative testing
Inspire our optimistic, hardworking team to build the industry s best performance marketing engine.
Develop content and creativity to support acquisition programs.
Skills
An analytical thinker with operational prowess who loves digging into the numbers.
An empathetic and curious individual who brings a strong point of view and collaborative mindset.
4+ years in growth marketing roles
Experience in all traditional marketing tactics and motions (press releases, analyst relations, events, webinars, user groups, SEO, social media, ad campaigns, content syndication etc)
A minimum of 3 years hands-on experience in Demand Generation driving B2B marketing activities with lengthy sales cycles
Agency or freelance/consulting experience a huge +
Strong problem-solving and analysis skills, along with solid business acumen.
Demonstrated capacity to manage multiple complex marketing programs at once.
Ability to work across all functions including marketing, product, business development, pre-sales, and post-sales
Bachelors degree in business or technology field; Computer Science or Engineering degree is a plus
This is a remote position and requires availability in PT hours
