Senior Game Marketing Specialist

As Marketing Strategist, you will work closely with our game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play video games for mobile.

Responsibilities

• Build the marketing strategy of our game launches

• Come up with the right messaging strategy for new projects, based on the game pillars and audience insights

• Proven experience on setting up the campaigns.

• Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment

• Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement, conversion)

• Deeply understand internal teams marketing, product business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts

• Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they re on par with the market and audience expectations

• Benchmark emerging tactics and trends on the market with a focus on mobile games

• Create recommendations, pitches and documents that are strategically grounded, of superior textual and visual quality, and that turn complex business situations into easy-to-understand experiences

Qualifications

• 5+ years of experience in marketing roles within gaming or entertainment industries .

• Proven Mobile game marketing experience.

• Experience in marketing mobile games, ideally casual game titles

• Experience managing external agencies on mobi le games titles

• Conceptual and creative thinker who is strategically-centered

• Excellent storytelling and general communications skills - written and verbal

• Perfectly fluent in English - all deliverables expected in English

• Strong ability to analyze and synthesize

• Collaborative mindset: share expertise and resource, include all who can contribute to a successful outcome, stay engaged even when not in full agreement.

• Knowledge and passion for video games from gamers titles to casual social games, and entertainment as a whole