3 best things about the job:
- Get to work in a truly integrated team handling 360 aspects for a brand
- Will work closely with the leading publishers such as Google & Facebook
- Will be exposed to Programmatic
In this role, your goals will be:
In three months:
- Understood the complete biddable media scenario on client s business, eg Search, Facebook, etc
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year.
What your day job looks like at GroupM:
- Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
- Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you'll bring:
- Expertise in Google analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Understanding of Programmatic
Minimum qualifications:
Relevant experience of 2-3 years in search marketing roles
