3 best things about the job:
- You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
- It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business.
- Working with cross-functional teams to drive efficiency and automation at scale.
In this role, your goals will be:
In 3 months:
- Gain an in-depth understanding of the programmatic landscape.
- Be trained on the various platforms and tools.
- Contribute to the day-to-day operations.
- Take ownership of simple campaign set ups, campaign monitoring and basic optimization.
In 6 months:
- Participate in business proposals, leading the programmatic element and supporting in group pitches.
- Ensure that we offer a coordinated and integrated operation with the wider business
- Isolate new business prospects and help grow revenue for existing client
In 12 months:
- Be responsible and confidently manage campaigns of all KPIs from start to completion.
- Be a trusted advisor to the global team and support their activity.
- Test, learn, share, and seek different optimization tactics and knowledge share with the wider trading team.
What your day job looks like at GroupM:
- Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
- Lead the training and growth of your local programmatic team.
- Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.
- Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output.
- Serve as point of escalation for your team and take ownership of resolving challenges.
- Provide career development and coaching for your team.
- Line manages 2-5 direct reports with as many as 10 indirect reports.
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done.
- Provide support to in capacity planning & resource management for the team.
- Present strong and effective communication across all levels
What you ll bring:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits.
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person.
Minimum qualifications:
- 2+ years professional experience with digital media preferably within a media agency/trading desk
- Experience in Google Marketing Platform (DV360, CM, GA360).
- Experience in top AdTech & MarTech platforms.
- Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
- Hands on experience and knowledge on programmatic platforms.
- Clear thought process & strategy to build on existing businesses.
- Competent in all Microsoft office software
