Senior Executive - Performance Marketing

Job Description :

Senior Executive - Performance Marketing
Location: Cessna Business Park, Bangalore (WFO)
Shift Time: 10:30 AM to 7 PM (IST)
About LeadSquared: One of the fastest-growing SaaS companies in the CRM
space, LeadSquared empowers organizations with the power of automation. More
than 1700 customers with 2 lakhs+ users across the globe utilize the
LeadSquared platform to automate their sales and marketing processes and run
high-velocity sales at scale.
We are backed by prominent investors such as Stakeboat Capital, Jyoti Bansal,
and Gaja Capital to name a few. We raised $153mn in our latest round of Series
C Funding from WestBridge Capital and we're now India's 103rd Unicorn! We are
expanding rapidly and our 1400+ strong and still growing workforce is spread
across India, the U.S, the Middle East, ASEAN, ANZ, and South Africa.
. Among the Top 50 fastest-growing tech companies in India as per Deloitte
Fast 50 programs
. Frost and Sullivan's 2019 Marketing Automation Company of the Year award
. Among Top 100 fastest growing companies in FT 1000: High-Growth Companies
Asia-Pacific
. Listed as Top Rates Product on G2Crowd, GetApp, and TrustRadius Performance
Marketing at LeadSquared:
At LeadSquared, we push boundaries and thrive on data-driven strategies that
drive growth. Our performance marketing team is critical in generating demand,
optimizing marketing funnels, and delivering measurable business results. If
you're passionate about scaling digital marketing efforts, have a hands-on
approach to campaign management, and love to drive ROI, this is the role for
you.
About the Role:
We are looking for an experienced Senior Performance Marketing Manager to
help expand and elevate our paid marketing efforts, targeting India and ROW.
The ideal candidate will have a proven track record of managing high-budget
campaigns, optimizing conversion rates, and achieving business KPIs through
sophisticated marketing strategies.
This is a senior-level role that requires deep expertise in performance
marketing channels, including paid search, social, display, and programmatic
advertising. You'll be responsible for driving key business objectives by
acquiring high-quality leads, improving customer lifetime value, and maximizing
campaign efficiency.
Key Responsibilities:
. Develop and Lead Campaign Strategy: Design and execute large-scale
performance marketing campaigns across multiple digital platforms (Google Ads,
Facebook, LinkedIn, etc.) to drive qualified leads and conversions.
. Optimize Paid Channels: Continuously optimize paid marketing
campaigns through data analysis, A/B testing, and performance tracking,
ensuring maximum ROI.
. Collaborate with Cross-Functional Teams: Work closely with product
marketing, sales, and content teams to align campaign goals with broader
business objectives.
. Analyze and Report Performance: Leverage advanced analytics tools
(Google Analytics, SEMrush, HubSpot) to monitor campaign performance, identify
growth opportunities, and report on KPIs.
. Budget Management: Manage significant ad budgets across different
regions, ensuring cost-effective spending and ROI maximization.
. Lead Generation & Conversion Optimization: Implement strategies to
drive high-quality leads through efficient targeting, landing page
optimization, and funnel refinement.
. Ownership and Accountability: Take full ownership of marketing
campaigns,
from conception to execution, ensuring alignment with company goals and
delivering measurable results.
. Innovation & Experimentation: Stay ahead of digital marketing
trends, continuously testing new ad platforms, tools, and techniques to stay
competitive in the marketplace.
Key Requirements:
. 4+ years of performance marketing experience, preferably in B2B
SaaS or technology-driven environments.
. Proven expertise in managing large ad budgets with successful lead
generation and conversion outcomes.
. Deep knowledge of Google Ads, LinkedIn Ads, Facebook, and other
paid marketing platforms.
. Strong analytical skills with proficiency in tools like Google
Analytics, SEMrush, and Excel for reporting and insights.
. Experience with any landing page builder tool - preferably WordPress
. Experience with funnel optimization, CRO, and advanced testing
methodologies.
. Team player with excellent communication skills, capable of working
in a fast-paced environment with cross-functional teams.
. A results-driven mindset with the ability to innovate and scale
performance marketing strategies.
Why Join LeadSquared
. Dynamic Work Environment: Fast-paced, innovative, and growth-driven
culture.
. Leadership Opportunity: Shape the future of performance marketing
at a rapidly growing global company.
. High Growth Potential: Opportunity to work with industry leaders
and accelerate your career growth.