ixigo is looking for a creative, analytical, and intuitive person with a strong understanding of driving user growth via channels like email, WhatsApp, sms and push notifications. Work on sale events & campaigns to drive booking & revenue growth using industry-leading marketing technology platforms
Key Responsibilities -
- Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.
- Configure platform & partner discounts & vouchers.
- Manage banners across apps & website for different offers & sale events.
- Launch promotional offers and events to attract new customers.
- Work closely with the cross-functional teams (design, content, ad ops, automation) on campaign requirements, campaign strategy, and how to best execute campaigns. Build a framework for targeting, acquiring, educating and nurturing the user base
- Use data and testing to optimize and improve content and targeting for all customer communications.
- Identify, acquire, and integrate new tools and technologies for marketing automation
- Support weekly, monthly and ad hoc reporting on Email, Site content, SMS and Push performance metrics, analyzing results and identifying opportunities to increase engagement & revenue.
Must Have -
- Strong understanding of mobile apps and user behavior on smartphones/internet
- Hands-on experience with Marketing Automation tools like Clevertap with in-depth knowledge of engagement channels like Email, Push, SMS & Whatsapp.
- Ability to use photoshop or basic image editing tools is another big plus.
- A quidnunc when it comes to news about tech/mar-tech/apps/startups.
