Job Description
Aster Pharmacy (India) is looking for Senior Executive - International Marketing to join our dynamic team and embark on a rewarding career journey
Global Marketing Strategy:Develop and execute comprehensive international marketing strategies to achieve global business objectives Create marketing plans that align with the company's international expansion goals Market Research:Conduct market research to identify global market trends, consumer preferences, and competitive landscapes Analyze market data to identify opportunities and threats in international markets Campaign Planning and Execution:Plan and oversee the execution of international marketing campaigns across various media channels, such as digital, print, and social media Collaborate with creative teams to develop impactful marketing materials and assets Brand Promotion:Manage and promote the company's brand, products, or services to international markets Ensure brand consistency and alignment with cultural sensitivities and market-specific needs Digital Marketing:Develop and implement digital marketing strategies, including online advertising, SEO, and social media marketing, to reach global audiences Optimize digital marketing campaigns for international markets Market Entry:Assist in market entry strategies, including market assessments, distribution strategies, and localization efforts Explore market entry methods, such as partnerships, distributorships, and e-commerce expansion Data Analysis:Analyze marketing data and metrics to measure the effectiveness of international marketing efforts Make data-driven decisions and adjustments to optimize campaign performance Budget Management:Manage the international marketing budget and allocate resources effectively to achieve marketing goals Monitor campaign costs and return on investment (ROI) Cross-Functional Collaboration:Collaborate with cross-functional teams, including sales, product development, and regional marketing teams Foster positive working relationships with international partners and stakeholders