Senior Executive - Copywriter

About the company

Ketto is Asia's largest tech enabled crowdfunding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large-scale impact on a daily basis by taking our product to the next level.

About the role:

The ideal candidate will have a knack for writing compelling, witty, and engaging copy across multiple communication channels. You will be responsible for writing content for emails, WhatsApp messages, SMS, push notifications, video scripts, and social media. High proficiency in English, creativity, and the ability to manage multiple projects are essential for this role.

Key Responsibilities:

• Content Creation: Develop engaging and persuasive copy for various communication channels, including emails, WhatsApp, SMS, and push notifications.
• Video Scripts: Write scripts for videos that promote our products, campaigns, and success stories.
• Social Media: Create witty, shareable content for our social media platforms that aligns with our brand voice and engages our audience.
• Campaigns: Collaborate with the marketing team to develop copy for fundraising campaigns, advertisements, and other promotional materials.
• Editing & Proofreading: Ensure all content is accurate, polished, and adheres to our brand guidelines.
• Multi-tasking: Manage multiple projects and deadlines simultaneously, ensuring timely delivery of high-quality content.

What you bring to the table:

• Ability to thrive in a dynamic, fast-paced startup environment
• 1-2 years of experience in short-form writing
• Willingness to multitask and take new initiatives
• Excellent verbal and written communication skills
• Creativity and a keen eye for details

Perks and benefits:

• Attractive pay package on par with industry standards
• Flexible and meritocratic work culture
• Work environment aligned with diversity and inclusion parameters
• Individual's professional & personal growth via learning & development programs