Senior Digital Marketing Executive

Company Description

AAP KA BAZAR is a trusted market leader in Indian groceries, providing online solutions for daily needs. Located in Dwarka, the company offers a wide range of products to meet the diverse needs of its customers.

Position: Senior Digital Marketing Executive

Location: Dwarka, Delhi

Experience: 4-6 years

Type: Full-time

Job Overview: We are seeking an experienced Senior Digital Marketing Executive to join our Delhi team. The ideal candidate will have a deep understanding of SMM, paid ads, and email marketing tools. This role requires someone who is proactive, data-driven, and has a track record of creating and implementing successful digital marketing strategies.

Key Responsibilities:

• SMM (Social Media Marketing): Plan and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter. Create engaging content, manage social calendars, and analyze campaign performance.
• Paid Advertising: Design, implement, and optimize paid campaigns (Google Ads, Meta Ads, and LinkedIn Ads) to drive leads and conversions. Manage ad budgets, targeting, bidding strategies, and continuously improve ROI.
• Email Marketing: Create and manage email campaigns using tools like Mailchimp, HubSpot, or similar platforms. Segment lists, design templates, and track performance metrics like open rates and conversions.
• Analytics & Reporting: Use tools like Google Analytics, SEMrush, or similar to track and report on campaign performance. Provide insights and recommendations to improve ongoing strategies.