We are seeking a highly motivated and diligent individual to join our team as a Senior Digital Marketing Analyst.
Operating across the globe including Europe, Australia, North America and Canada, Travelopia is passionate about being the best, and we pride ourselves on the outstanding and diverse range of holiday experiences we offer our customers. Our combined businesses are the world's largest provider of specialist and experiential travel with a range of outstanding experiences, from private jets, polar expeditions, sailing, ski holidays and more.
What you will be doing:
- Analyze customer behavior on Le Boat websites to improve the online experience.
- Identify patterns for enhancing the customer journey across all touchpoints.
- Use various tools for data extraction, analysis, and reporting.
- Communicate actionable insights with measurable results.
- Provide clear weekly web analysis, covering drivers and detractors.
- Align web analytics with Yield & Marketing team goals and business analytics.
- Create automated dashboard reports (Looker Studio, Power BI) on site performance for acquisition, conversion, and retention.
- Report on digital experience across all channels (SEO, PPC, Social, Email, etc.) with improvement recommendations.
- Track and analyze marketing campaign performance for future insights.
- Advocate for data-driven decisions across the company.
- Own GA4 audits, recommending and implementing necessary changes.
- Combine online and offline data for comprehensive sales tracking.
- Manage analytics tools and tags, ensuring data accuracy and cohesion with business reports.
- Coordinate tracking improvements with IT and external partners.
- Identify and recommend solutions for underperforming website areas.
- Analyze customer experience and segmentation data for profiles and insights.
- Ensure compliance with GDPR and privacy policies for all tags and developments.
- Troubleshoot and resolve data inconsistencies in alignment with business reports..
What we are looking for:
- 4+ years in B2C Lead Generation & E-Commerce, working with Enterprise Analytics (GTM, GA/GA4).
- Skilled in data visualization (PowerBI) and reporting (Looker Studio, MS Excel).
- Proficient in combining datasets to identify correlations and insights.
- Knowledgeable in Web Analytics: experimentation, testing, competitive analysis, surveys, and market research.
- Experience in cross-channel marketing with a proven grasp of customer journeys and funnels.
- Strong communicator, able to deliver clear insights to all management levels, end-users, and tech teams.
What do we have to offer:
- Competitive salary
- Bonus scheme
- Flexible working hours and a hybrid working model
- Wider scope for learning, working with global teams
- Career progression opportunities
We believe people are happier and perform best when they can be their true selves, and that diverse teams deliver better results.
Together we will cultivate a diverse, equitable, and inclusive environment, where everyone can thrive. We are committed to motivating change through growing awareness of, and counteracting unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.
Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly advise us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.
To request accommodations, please contact our team at [Confidential Information]
