Job Description: Senior Copywriter (Pharma Experience Required)
Location: Goregaon West, Mumbai
Industry: Pharmaceutical Marketing
Experience Required: 4-5 years exclusively in pharma
About the Role:
We are seeking a highly skilled and creative Senior Copywriter with specialized experience in the pharmaceutical industry. This role demands a deep understanding of pharma marketing, brand campaigns, and promotional strategies, paired with excellent writing and ideation skills. The ideal candidate will have a proven track record of creating impactful copy for integrated brand campaigns and a knack for translating complex pharmaceutical concepts into compelling, clear messaging.
Key Responsibilities:
Brand Campaigns and Ideation:
- Develop and execute innovative brand campaigns with integrated activities.
- Collaborate with creative teams to conceptualize and ideate impactful campaigns.
Brand Promotional Plans:
- Create persuasive promotional content that aligns with brand objectives and marketing strategies.
- Work closely with marketing teams to ensure the consistency and effectiveness of promotional plans.
Script Writing for AVs:
- Write engaging and informative scripts for audio-visual content, including commercials, educational videos, and promotional materials.
Pharma Marketing and Brand Briefs:
- Demonstrate a strong understanding of pharma marketing principles and brand management.
- Create and refine copy based on detailed pharma brand briefs.
Secondary/Desk Research:
- Conduct thorough secondary research to support copy development and ensure accuracy.
- Utilize research findings to enhance the relevance and effectiveness of messaging.
Pitch Presentations:
- Develop and structure compelling pitch presentations.
- Present and communicate ideas effectively to clients and stakeholders.
Qualifications:
- Experience: Minimum of 4-5 years of exclusive experience in pharmaceutical copywriting. Additional years of experience are welcome but must have at least 4-5 years specifically in pharma.
- Industry Knowledge: Proven expertise in pharma marketing, brand campaigns, and promotional strategies.
- Skills: Exceptional writing, editing, and proofreading skills. Strong ability to translate complex information into clear and engaging content.
- Research Abilities: Proficient in conducting secondary/desk research to inform and support copy development.
Presentation Skills: Experience in creating and delivering persuasive pitch presentations.
Interested candidates send resume to [Confidential Information]
