Senior Copywriter

Company Background & Overview

Grapes is India's leading Integrated Communications

Agency, dedicated to nurturing digital strategy and marketing approaches across

paid, earned, and owned platforms. With a dual focus on brand and business

impact, Grapes provides comprehensive services in Digital and Communication

Solutions, emphasizing strategic insights and creative execution. We excel in

setting KPIs, establishing goals, and executing innovative campaigns that blend

strategy, process, and current trends to build brands and convert customers into

advocates.

Our strength lies in our

deep technical knowledge, combined with extensive experience in digital

marketing, enabling us to offer precise communication advice tailored to each

brand. We aim to exceed expectations at every stage of our service. Our team of

over 200 skilled professionals is committed to excellence, constantly investing

in talent to ensure agile and innovative solutions.

Position: Senior Creative Copywriter

Roles & Responsibilities

As a Senior Creative

Copywriter at Grapes, you will be at the forefront of our content creation

efforts, shaping the voice and tone of our clients brands. Your key

responsibilities will include:

• Strategic Content Development: Lead the creation of engaging and persuasive

copy for a variety of platforms, including digital, social media, print,

and more.

• Campaign Conceptualization: Collaborate with cross-functional teams to

brainstorm, develop, and execute innovative campaign ideas that align with

client goals and brand identity.

• Quality Assurance: Ensure the highest standards of copy

quality, consistency, and accuracy across all channels.

• Mentorship: Guide and mentor junior writers, providing

constructive feedback and fostering a collaborative and creative

environment.

• Brand Voice Management: Maintain and enhance brand consistency

across all communications, ensuring alignment with strategic objectives.

• Trend Analysis: Stay abreast of industry trends, competitive

landscape, and emerging technologies to keep our content fresh and

relevant.

• Client Collaboration: Work closely with clients to understand

their needs, present ideas, and refine copy based on feedback.

Desired Qualifications & Experience

To excel in this role, you should bring:

• Education: A Bachelor's degree in communications, English, journalism, marketing, or a related field.
• Experience: 3 to 5 years of proven experience in copywriting or content creation, preferably within an agency setting.

Portfolio:

• A strong collection of published work showcasingyour versatility and creativity.

Skills:

• Exceptional writing and editing skills with a keen eye for detail.
• Proven ability to develop compelling narratives and impactful messaging.
• Strong conceptual thinking and the ability to generate innovative ideas.
• Proficiency in managing multiple projects and meeting tight deadlines.
• Excellent communication and presentation skills.
• Leadership: Experience in leading and mentoring a team of writers or creatives.

Why Join Grapes

At Grapes, you'll have the opportunity to work with a diverse range of clients and projects, allowing

you to continuously challenge yourself and grow professionally. We offer a

vibrant and inclusive workplace where creativity and strategic thinking are highly

valued. If you are a passionate and experienced creative copywriter looking to

make a significant impact, we would love to hear from you