Senior Copywriter

Overview:

We are seeking a highly skilled Senior Copywriter with a minimum of 3 years of experience in the tech and software industry, within the National and International markets. The ideal candidate will be responsible for crafting compelling copy across various platforms to elevate our brand presence and drive engagement. This role requires a creative thinker who deeply understands brand marketing, social media strategies, and content creation for both digital and traditional channels.

Responsibilities:

1. Develop and execute innovative copywriting strategies to effectively communicate our brand message and value proposition.

2. Create engaging and persuasive content for social media platforms, including Facebook, YouTube, LinkedIn, and Instagram.

3. Write compelling website copy that enhances user experience and drives conversions.

4. Produce high-quality blog posts, articles, and thought leadership pieces to position the company as an industry leader.

5. Craft persuasive copy for marketing collateral such as brochures, flyers, videos and EDMs to support sales and promotional efforts.

6. Collaborate with the marketing team to brainstorm and develop creative concepts for campaigns and initiatives.

7. Conduct thorough research on industry trends, competitor activities, and market insights to inform content strategy.

8. Ensure all content is aligned with brand guidelines, tone of voice, and messaging standards.

9. Stay updated on emerging technologies and industry best practices to improve copywriting skills and knowledge continuously.

Requirements:

1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.

2. Minimum of 3 years of experience as a copywriter in the tech or SaaS industry, with a portfolio showcasing successful campaigns and projects.

3. Proficiency in writing clear, concise, and compelling copy for various platforms and audiences.

4. Strong understanding of brand marketing principles and strategies.

5. Excellent written and verbal communication skills, with meticulous attention to detail.

6. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.

7. Familiarity with SEO principles and best practices for optimizing content.

• 8. Experience working in the International market is preferred, with knowledge of cultural nuances and consumer behaviour.