Job Description Content Writer
- Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales & customer retention.
- Collaborates with the team to deliver an effective content marketing strategy & writing plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: create the content for the Website, Blogs, Articles (on-page & off-page), YouTube Descriptions, YouTube Subtitles, Social Media, and Press Release.
- Requirements include basic SEO understanding, social media, content categorization & structure, and content development. Content should be consistent with healthcare voice, style, & tone.
- This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Must have experience writing website content, blogs, and creating video scripts, infographics, and brochures.
- Must have experience in designing content for short-term goals
Requirements
- Any graduate
- 0-3 years of working experience
- Experience creating content for the web & growing a social audience
- Ability to analyze & present content for YouTube Channels (script, descriptions, and subtitles)
- Understanding of web publishing requirements
- A creative mindset with an ability to predict audience preferences
- Hands-on experience with SEO & Social Media
- The creative mindset that seeks to understand what audiences consume & how to create it
