Company: Katyani Exports
Location: Pitampura, Delhi
Work Hours: Monday - Saturday, 9:00 AM - 6:00 PM
About the Role: Katyani Exports is seeking a talented and passionate B2B Content Writer to join our growing team! As a B2B Content Writer - SEO Specialist, you'll be responsible for creating high-quality, informative, and engaging content that attracts, educates, and converts our target audience. You'll play a key role in developing and implementing our content strategy to drive organic traffic, brand awareness, and lead generation.
Responsibilities:
- Conduct in-depth keyword research to identify relevant search terms for our target audience.
- Develop and write compelling B2B content across various formats, including blog posts, white papers, case studies, web pages, product descriptions, and email campaigns.
- Ensure all content is SEO-optimized to improve organic search ranking.
- Stay up-to-date on the latest SEO trends and best practices.
- Research and write on complex B2B topics, ensuring content is informative, accurate, and engaging for our target audience.
- Collaborate with marketing and sales teams to understand content needs and align content with overall business goals.
- Track and analyze content performance using analytics tools and suggest data-driven improvements.
- Maintain a strong brand voice and consistent tone across all content pieces.
- Proofread and edit content for grammar, clarity, and flow.
- Stay informed about industry trends and news relevant to Katyani Exports audience.
Qualifications:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field (or equivalent experience).
- Minimum 2+ years of experience writing B2B content.
- Proven track record of creating high-quality, SEO-optimized content that drives results.
- Strong understanding of SEO principles and best practices.
- Excellent research and analytical skills.
- Ability to write in a clear, concise, and engaging style.
- Experience with content management systems (CMS) a plus.
- Familiarity with B2B marketing and sales funnels preferred.
- Excellent time management and organizational skills.
- Ability to work independently and meet deadlines.
- Strong communication and collaboration skills.
Join our dynamic team at Katyani Exports and help us shape the future of our content strategy while driving growth and success!
