Senior Content Writer
We seek a Senior Content Writer with a PharmD background who has a strong flair for writing on medical topics tailored to healthcare professionals. The ideal candidate should be well-versed in medical terminologies, possess exceptional research skills, and be updated on the latest developments in patient care.
Roles & Responsibilities:
- Collaborate with the content team to create meaningful, plagiarism-free, and SEO-optimized content for blogs, news articles, websites, emails, and printed collateral.
- Develop content strategies that resonate with healthcare professionals, including branding messaging, social media posts, and content marketing plans.
- Research, outline, and write high-quality, accurate content about various medical and healthcare topics.
- Create content for various platforms, including blogs, articles, newsletters, social media, press releases, explainer videos, and corporate collateral.
- Stay informed on industry trends, advancements in patient care, and technologies relevant to medical content and content marketing strategies.
- Apply SEO best practices to ensure all content is optimized for search engines and aligned with marketing performance metrics.
- Work closely with SEO teams to produce content that is both engaging and search-engine friendly.
- Manage content publishing on WordPress and other content management systems.
- Write compelling ad copies, taglines, and promotional materials.
- Ensure all content is structured, engaging, and tailored to the target audience, particularly healthcare professionals.
- Maintain a tone and vocabulary suitable for a US-based audience.
- Produce error-free content that adheres to the company's style guidelines and the 4Cs of communication: Clarity, Content, Consistency, and Connection.
- Research organizations and societies to assist with grant applications and related content for medical conferences.
- Collaborate effectively with co-workers across all teams to ensure cohesive content creation.
Qualifications:
- A PharmD degree with a strong background in medical content writing.
- Exceptional written and verbal communication skills.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Familiarity with SEO best practices and digital marketing strategies.
- Experience with WordPress and other content management systems.
- A keen eye for detail and a commitment to producing high-quality, accurate content.
