Responsibilities :
Creative thinking and should be able to craft and write original content in different styles for articles, blogs, social media platforms, the company website as well as for sales materials such as handouts, brochures, leaflets for product descriptions, etc.
- Identifying customers needs and suggesting new content to fill gaps in the company's current content.
- Conduct in-depth research on industry-related topics to ensure content accuracy and relevance.
- Doing keyword research and using SEO techniques to increase traffic to the company website.
- Optimize content for search engines and lead generation.
- Editing and Proof reading content for errors and inconsistencies. Optimizing existing content to improve readability. Edit and proofread content for errors and inconsistencies.
- Work with content strategists to build editorial calendars and produce content that aligns with the brand's voice and objectives.
- Stay up-to-date with the latest industry trends and customer challenges to build a more effective editorial calendar.
- Support the public relations team in drafting articles for publishing in the media, drafting press releases, press announcements, etc.
- Collaborate with designers to complement text with images, graphics, and charts, as needed.
Skills and Qualifications:
- Bachelor's degree in English, Journalism, Marketing, or any business related field.
- Proven experience as a Content Writer who understands Web-based research, writing and publications, Keyword placement, SEO techniques, brand-centered storytelling and familiarity with CMS (Content Management Systems.
- Excellent writing, editing, and proofreading skills, detail oriented.
- Ability to work in a quick-paced environment and simultaneously on multiple projects.
- Creative, strategic, detail oriented with an ability to meet deadlines and work under pressure.
- They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.
- Ability to work well with individuals and teams.
