About The Role
The incumbent should also possess proven ability to identify opportunities and deliver effective strategies to generate results and also should have experience in strategic marketing planning, branding, and product development. The Senior Marketing Manager is responsible for driving the success of products, services & brand promise in the marketplace.
The Impact You'll Make
- Defines, implements and monitors marketing and brand strategy and plan for the assigned products and new products in liaison with sales and the product creation groups.
- Translates the marketing strategy and plan into a business plan, with supporting launch plans and other required actions to meet the planned results.
- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
- Define the product portfolio, the product positioning, pricing, distribution, service and promotion plan, which should contribute to optimised sales value, product mix and volume to deliver the agreed targets.
- Sets and manages margin and pricing policies, ensuring effective implementation in the sales plans. Responsible for local or regional consistency in pricing and product range.
- Owns the sales planning and manages slow moving or outdated inventory. Resolve or escalate product allocation issues, in case of supply restrictions.
- Initiates (corrective) actions and formulates marketing support requirements, validated by sales management in order to improve on business objectives.
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
- Manage the distribution and channel mix according to criteria set by General management.
- Advertisement & Promotional activities like Sponsorships, Press Meet, Event
- Manages Advertising & Promotion Budget
- Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
The Skills And Knowledge You'll Bring
- MBA specialized in Marketing Management
- 10-15 years
- Brand Strategy and Annual Brand Plan
- Pricing and Portfolio Management
- New Product Launches
- Micro Planning and Execution of Activities
- Budget Planning, Control and Management.
- Familiarity with agencies specializing in data warehousing, business intelligence or analytics and modeling services a plus
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
- Experience working closely with a sales organization with a strong affinity for sales team success
- Creative thinker, excellent listener and communicator
- Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and Thrives Under Pressure are words that describe you
- Strong communication and presentation skills
- Ability to communicate with all levels of an organization comfortably.
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget. Previous sales experience is a strong plus
Abouts Us
Versuni designs, manufactures and sells market leading products under the well-known brands Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo. We do this with the simple yet powerful purpose of turning houses into homes.
We are proud of the products we make. As a leading player in domestic appliances, we offer sustainable products across kitchen appliances, coffee, air, garment, and home care. Our company is headquartered in The Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with presence in over 100 countries. We employ 6,500+ talented people who bring innovation to our customers.
We create a great place to work for those who share our passion, with high-performing teams as diverse as the homes we care for. We have big plans for 2024 and beyond, further driving innovation and growth within our global markets. What we need to achieve this are like-minded individuals who are determined to take their careers to the next level.
We have been 100% carbon neutral in our operations since 2020, but this is just the start of our plan. We know everything we use today will affect the planet tomorrow. For the past century, we've innovated to make products faster, better, and more energy efficient. A better future is possible with a plan that's built to last.
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