Reporting to the Head of Growth Marketing, the campaign coordinator is responsible for planning, development, launch, and reporting of campaignsincluding account-based marketing campaignsthat leverage our brand position and messaging across all marketing channels to build awareness, quality engagement, and generate sales opportunities.
Key Responsibilities:
Partner with key stakeholders in Marketing, Rev Ops, Sales, and Partner teams to:
- Develop campaign strategy, objectives, aligned success metrics, and KPIs.
- Define target audiences across geos, industries, and solutions.
- Write campaign and creative briefs and create budgets and detailed project plans
- Partner with our internal design team to create innovative offers and creative assets to drive meaningful engagement with prospects that leads to pipeline and revenue.
- Develop robust promotional and plans and optimal channel mix across paid and social media, web, AR/PR, email marketing, direct mail, events/experiences, and partner ecosystem.
- Partner at depth with Sales team to build rep-level understanding, enthusiasm, and support, including the creation of campaign overview materials and aligned prospecting sequences.
- Partner with Rev Ops to create the necessary HubSpot campaigns and UTMs for accurate campaign attribution and ROI reporting.
- Prepare and deliver actionable reports to senior leadership team on campaign plans, progress, and results.
- Embrace and apply a continuous learning and optimization mindset to improve future campaigns, using quantitative results and qualitative insights from Sales and other key partners.
- Develop and maintain a campaign center of excellence, including best practices and templates that other Marketing functions can use when planning smaller campaigns.
Qualifications:
- Bachelor's degree in marketing, communications, or related field.
- Relevant 5-7 years of B2B marketing experience with a proven track record of developing and managing successful integrated campaigns.
- Creative and innovative thinker with a bias for action.
- Share and demonstrate our core values: human, evolve, results, obsession, excellence, share.
- Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership.
- Outstanding communication and writing skills: able to ask questions or share information with clarity and brevity across verbal, phone, email, and messaging platforms.
- Excellent project management skills: able to define key workstreams and tasks needed to complete each, express in a project plan, and work the plan to on-time completion, providing regular status updates as needed.
- Ability to coordinate and manage-by-influence highly cross-functional teams.
- Must be able to work occasional mornings or evenings to coordinate with our marketing and sales team members in the US.
Culture and Benefits:
- Work-Life Synergy: Discover the perfect equilibrium between work and life, supported by our culture.
- Dynamic Team: Join an exceptional team of brilliant and encouraging individuals who amplify your potential.
- Flexible hours: Enjoy the freedom to tailor your office hours to maximize productivity.
- Wellness Empowerment: Access insurance benefits to support your well-being
- Cross-functional: Embrace diverse responsibilities and explore multiple roles.
- Learning Playground: Engage in a rich training program with ample growth opportunities.
- Competitive Rewards: Your hard work translates into an attractive compensation package that recognizes your value.
- Effort Meets Recognition: While we may challenge you, rest assured, that your dedication will be richly acknowledged.
ABOUT ZUPER:
Zuper is the most flexible and customizable field service management platform for Field and Remote workforce management. Zuper provides industry-leading integration capabilities and is suitable for use in an on-demand work environment. Built for a global audience and available in 10 languages, Zuper allows you to manage your workforce remotely from any part of the globe. Offering best-in-class integrations with easy-to-deploy, no-code applications providing cost-effective service. Zuper's is aimed at emerging as the preferred field service management solution globally. We are already the choice for emerging market leaders in North America like IKEA, Vodafone, Sail Internet and more. Zuper's customers around the world want to offer good service to their customers, and that is what we offer. A testament to this is our existing customers, who execute around 10 million jobs and process over $20M in payments annually.
It's not just our customers who speak for us; our marquee investors, including Sequoia Capital, FUSE Ventures, HubSpot Ventures, and Prime Venture Partners, have invested in Zuper and helped us raise $21M in funding.
Headquartered in sunny Seattle, USA, we also have a dedicated team based in Chennai. Zuper has consistently earned the G2 high-performer rating and we are a great place to work, don't take our word for it; we are officially certified as A Great Place to Work.
So what are you waiting for Come aboard and be a part of our friendly, committed, efficient, customer-obsessed team of Zuper heroes.
