Description
Job Objective: Design, Develop, Deploy and Maintain - Predictive models based on Business Case. Handle end to end projects in Marketing Analytics for Life Science companies
Designation: Senior Business Analyst
Job Location: Bangalore/Chennai
Type of employment: Permanent
Roles & Responsibilities:
- Work with internal business teams to understand problem statement, requirements and use cases
- Work on Business problems including Marketing Effectiveness, Sales Engagement & Next Best Action, Demand Planning, Customer Segmentation, Test & Control analysis
- Conduct simple and advanced data analysis to help clients make good business decisions
- Apply advanced statistical, econometric, optimization models and algorithms to real-world business problems
- Explore emerging statistical models as well as provide analysis using existing models
- Build solutions on Structured as well as Un-structured data like Text, Images etc.
- Maintain the highest standards to follow the best practices and trending analytics in pharma domain
- Work with project leadership to define project scope
Qualifications
Requirements:
- Masters in Statistics, Marketing, Finance, Operations research
- 2-3 years of work experience on analytic work (use of advanced modelling projects and tools such as R, Python etc.). Knowledge of promotional channels and digital analytics.
- Strong analytical skills, excellent communication skills and the ability to communicate actionable analytical findings. Familiarity with the application of analytics to sales, marketing, or managed markets problems.
- Ability and desire to work in a proactive, highly engaging, high-pressure, client service environment.
- Should have sound experience in data mining and data analysis.
Additional Skills:
- Knowledge on various commonly used transactional data assets and others including Volumes/ Value, Rx, Specialty level, Longitudinal Patient level data assets.
