Senior Brand Manager

1. Researching consumer markets, monitoring market trends and identifying potential areas in

which to invest, based upon consumer needs and spending habits

2. Generating names for new and existing products and services, coming up with ideas for new

packaging designs, including shape, size, colors, fonts and imagery

3. Overseeing the production of adverts, newspaper and magazine advertisements, direct mail

packs, email campaigns, websites, exhibition stands, road shows and liaising production

houses and agencies

4. Supervising the sign off of marketing literature and campaigns, liaising with legal and

compliance personnel, ensuring the designs and messages meet the company brand and

regulatory guidelines.

5. Monitoring product distribution and consumer reactions through focus groups and market

research

6. Translate brand elements into plans and go-to-market strategies

7. Measure and report performance of all marketing campaigns, and assess ROI and KPIs

8. Monitor market trends, research consumer markets and competitors activities

9. Oversee new and ongoing marketing and advertising activities

Policy and Process Compliance

1. Safeguard the organizations processes and policies.

2. Strict adherence to SOP and the defined processes

3. Encourage consistent and continuous compliance is followed by all employees and vendors

with safety and regulatory requirements, standards and protocols