Job Title: Senior Brand Manager - Ice Cream
Function: Marketing
Work Location: Mumbai HQ
ABOUT UNILEVER:
Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future.
At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we'll work to help you become a better you!
Role Specification:
Develop an in-depth understanding of regional markets and consumers Leading the communication plan- When/where/What/how for the Brand
Lead the Cross-Functional Project Team for the delivery of innovation projects.
Focus on the 3Ps of Marketing - Price, Place, Promotion
Campaign Management & communications
Leads South Asia regular BB-BD country calls.
Brief and create communication for the delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
Responsible for understanding the brand penetration, and performance with the help of data from CMI Find the right opportunities from local/global offerings to launch in South Asia. Possess a keen understanding of the Indian consumer and retail landscape, strong leadership skills to run projects with big autonomy, and the ambition to drive discontinuous growth.
Key Skills:
Master's degree in marketing or business Administration OR Equivalent.
Minimum 8+ years of experience in marketing and/or 2+ years as a Brand Manager.
A strong business acumen and capacity for insight and analytics
Strong Project Management skills.
Experience in leading cross-functional teams to deliver projects.
Understands customers and shoppers.
Has experience in the development and launch of consumer and shopper-relevant innovations and relaunches.
Monitors progress & takes action.
Core aspects underpinning all skills:
Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
Join us and create
A better business. A better world. A better you.
Click to know more: www.hul.co.in
