Senior Brand Manager

Job Title: Sr. Brand Manager

Location: Mumbai

About Amaha

Welcome to Amaha, where we're redefining mental health care! Founded in 2016 by the visionary Dr. Amit Malik and social entrepreneur Neha Kirpal, Amaha (formerly InnerHour) is on a mission to create a supportive mental health ecosystem. We provide comprehensive treatment and care plans for a variety of mental health conditions, including anxiety, depression, bipolar disorder, ADHD, OCD, schizophrenia, and addictions.

With a dedicated team of over 150 experts, we've delivered more than 100,000 therapy sessions in 15+ languages across 600+ Indian cities. Our award-winning Amaha app offers 600+ self-care tools and resources, impacting the lives of over 5 million people globally. We also support workplaces and colleges with customized emotional well-being programs, reaching over 700,000 individuals.

In 2022, we expanded our reach by acquiring the Child and Adolescent Mental Health Institute, Children First, allowing us to provide holistic care for families and communities. Join us as we continue to grow and innovate in the mental health space!

About the Role

Are you passionate about brand building and community engagement We are looking for a dynamic Brand and Community Manager with a strong background in healthcare or adjacent fields to join our team. Reporting to the Head of Marketing, you will manage content across various channels, enhance our brand presence, and foster community growth. If you thrive in a fast-paced environment and are excited to build a vibrant community around mental health, we want to hear from you!

Key Responsibilities

• Manage Content Across Channels: Oversee the creation and distribution of engaging content across multiple platforms to enhance brand visibility and connect with our audience.
• Manage Brand Presence: Ensure consistent branding across all channels, maintaining our identity and values in every interaction.
• On-Ground & Digital Branding: Execute on-ground & digital branding initiatives to strengthen our presence in the community and engage directly with our audience.
• Grow and Build Community: Develop strategies to foster community engagement and support, creating a welcoming environment for individuals seeking mental health resources.
• Video and Content-Led Social Strategy: Build and execute a compelling video and content strategy for social media that resonates with our audience and promotes our mission.

Skills & Qualifications

• MBA in Marketing plus added qualification in Brand Marketing will be an advantage
• 9-10 years of experience in brand management or community building, preferably within the healthcare sector or related industries.
• Proven track record of managing content across various channels and executing successful brand strategies.
• Strong understanding of community engagement and the ability to foster relationships with diverse audiences.
• Experience in developing and implementing video and content strategies for social media platforms.
• Excellent communication skills, both written and verbal, with the ability to adapt tone and style as needed.

What's It Like Working at Amaha

At Amaha, the learning opportunities are limitless! You'll be part of a vibrant start-up that's making a real impact in the mental health space. Here's what you can expect:

• Exciting Projects: Work on multiple innovative initiatives that contribute to mental health solutions for millions.
• Collaborative Environment: Collaborate with passionate innovators and leaders in the field.
• Supportive Culture: Thrive in a dynamic, entrepreneurial atmosphere where creativity and excellence are celebrated.
• Growth Opportunities: Join a young, energetic team committed to personal and professional development.

This role is ever-evolving and will include duties as informed by the reporting head from time to time.

If you're ready to bring your dedication, ambition, and creativity to a mission-driven organization, we can't wait to meet you! Together, let's transform mental health care for individuals and communities across India.