Sr Associate, Programmatic
Bengaluru, Karnataka, India
We are looking for a Sr. Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful.
About Us
GALE helps brands solve complex challenges through our integrated consultancy and agency offering. Headquartered in New York with offices in Toronto, Singapore and Bangalore, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.
If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.
Who You Are.
- Minimum 4-6 years of hands-on experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading, including creative upload, tagging, various targeting tactics, monitoring campaign pacing and performance/KPI deliverables.
- Deep knowledge of programmatic buying models (RTB, PMP), targeting options (audience segments, contextual targeting), bidding strategies (automated vs. manual bidding), and campaign optimization techniques.
- Advance level experience working on channels like Display, Native, Video, YouTube, and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.
- Advance level experience working on more than one Programmatic media buying platforms/ DSPs (DV360, TTD, Amazon DSP, etc.,).
- Should be conversant with Ad Verifications platforms used in Programmatic like IAS, Double Verify, etc.,
- Technical understanding of tags and pixels including understanding of tag anatomy, wrapping tags, and setting up macros.
- Knowledge of the programmatic buying process, with experience in setting up PMP and PG deals on the platform.
- Experience working with analytics tools (GA4, Adobe, MMPs, etc.).
- Strong quantitative and analytical skills.
- Proactive, self-starter, capable of setting goals and reporting progress against them.
- Problem solving and attention to detail in a multi-tasking, fast-paced business environment.
- Team player & strong communication skills.
- Be confident in analyzing and acting on marketing data.
Education
- Degree in a STEM field (Science, Technology, Engineering or Math).
What You Will Do
- Set up, traffic & manage programmatic buys across multiple demand-side platforms.
- Campaign planning and creation within DSPs, data onboarding, A/B testing and experiments setup, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimizations and success, setting bid strategies, etc.
- Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimizations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences, and content.
- Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals.
- Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), viewability, brand safety).
- Work closely with Media Planning teams to provide ROI-driving insights and recommendations.
- Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.
- Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.
- Coordinate with creative team, product team and technology team to drive online campaigns.
