Senior Associate- Product Marketing

About smallcase

At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. We're a young, driven team of 250+ headquartered in Bangalore, yet operate in a remote-first manner optimizing for flexibility & efficiency. (https://hr.economictimes.indiatimes.com/news/trends/smallcase-announces-90-wfh-option-remote-working -allowance-for-its-employees/86426349)

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors including top-tier funds (Sequoia Capital, Blume Ventures, Faering Capital, Premji Invest), institutions (DSP Group, Amazon, HDFC Bank) and notable operators (Nithin Kamath of Zerodha, Utpal Sheth of Trust Group, Tanmay Bhat) who believe in our mission of enabling better financial futures for every Indian.

Role and responsibilities:

As a part of the user-facing product team and smallcase, you will be responsible for driving the conversion, retention, and engagement funnel of various product lines of the company. Being a centrally responsible team, you get the opportunity to work on various aspects of the product and business.

• Communicate the product's value to the market, both on-product and off-product. Drive feature adoption and overall success of the product.
• Leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas.
• Understand the user's persona of the product and ideate, prepare and execute product experiments which leads to better user journeys
• Plan experiments & A/B tests and derive insights to improve the metrics in future campaigns
• Planning the go-to-market strategy and launch outlining how different features and product lines should be promoted
• Own periodic reporting of campaign performance to stakeholders along with campaign pipeline planning

What we're looking for

• Has prior 1-4 years of experience in B2C product marketing or growth marketing
• Excellent analytical and problem-solving skills
• Excellent verbal and written communication skills in English
• Strong hold on copywriting & attention to detail
• Should be able to take initiative and drive things independently
• Conceptual understanding of product marketing & its different elements

Good-to-haves:

• Experience with analytics tools like Mixpanel, Google Analytics, Clevertap or similar
• Prior professional experience with short and long-form content writing
• Familiarity with stock markets & investment products is a huge plus
• Prior experience at a growth-stage company
• A quirky sense of humor

Culture at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 8 years our team, products, and platforms have grown and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment, and that is reflected in one of the highest employee NPS scores in the industry.