As a key member of our Revenue Operations team, you will be working closely with our marketing team to drive data-driven decision-making and operational excellence. You will play a crucial role in scaling and optimizing our marketing motions across various channels like digital advertising, social media, email, ABM, content and organic. You will also take ownership of our MarTech systems including HubSpot, and be responsible for its upkeep and continuous development. If you thrive in a fast-paced, data-rich environment and possess a unique blend of technical expertise, marketing acumen, and exceptional project management skills, we invite you to join us and shape the future of marketing operations at SaaS Labs.
Qualifications:
- Overall 2+ years of experience in marketing operations or a related role, preferably in the SaaS industry
- Bachelors degree in any STEM field
Key Responsibilities:
- Lead campaign execution, lead management, and data governance across various channels, including email, social media, and digital advertising
- Develop efficient processes for lead scoring, enrichment, routing, and handover, along with enrichment and insights
- Monitor system performance, maintain data integrity, and ensure all systems are working properly by performing regular checks and data cleansing
- Evaluate, implement, and manage marketing automation platforms, CRM systems, analytics tools, and other marketing technologies to support campaign execution, lead management, and performance tracking
- Ensure marketing processes are designed, documented, understood, and followed in a way that drives seamless execution, improves productivity and minimizes bad or incomplete data
- Continually work to set up systems and processes to extract, enrich and classify Ideal Customer Persona (ICP) and support marketing function with intelligence on same
Skills:
- Detail-oriented with a focus on accuracy and quality
- Excellent project management skills with a track record of managing complex projects and driving process improvements
- Exceptional communication and collaboration skills with the ability to work effectively across teams and levels of an organization
- Structured thinking and problem-solving skills to operate in an ambiguous and dynamic environment
- In-depth knowledge of marketing automation platforms (HubSpot), analytics tools (Google Analytics), enrichment platforms (Apollo), and functional understanding of real-time bidding ad platforms (Google Ads, LinkedIn Ads) and Account Based Marketing platforms (Rollworks)
- Knowledge of database languages, warehouses & BI tools such as SQL, BigQuery, Tableau
Benefits and Perks:
- Exposure to different functions: The role involves high degree of exposure to cross-functional teams such as sales, product, engineering, data etc. allowing the candidate to gain an all-encompassing understanding of a SaaS GTM motion
- High ownership: You will be one of the first members of the function and will, thus, have a high degree of ownership in setting up the sales team
- Opportunity to learn from the SaaS experts: Will have a high degree of exposure to SaaS sales and ops experts who have scaled SaaS businesses exponentially
- Opportunity to work and collaborate with a true team spread across 6 countries
- Routine hackathons and learning boot camps to promote knowledge-sharing
About SaaS Labs
SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).
SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).
