This is a B30 Product Associate role which will be part of the Enterprise Acquisition Products & Platforms (EAPP) team, within the EDDS organization at American Express. The role will have specific responsibility to define, maintain, evolve, and deliver a suite of products and capabilities that assist in tying the outcomes (typically conversions) to marketing investments, across diverse digital channels. Additionally, you will lead efforts to enable marketers to pay bounties and optimize their investments. Moreover, you will play a pivotal role in delivering a scalable digital product that will facilitate Market Mix Modeling & Analytics in the US and globally.
The role requires a strong background in solutioning & designing digital data products at scale for Acquisition along with exceptional feature prioritization, road mapping and problem-solving skills.
How will you make an impact in this role
You will work with variety of stakeholders to create and enhance foundational capabilities to modernize and accelerate acquisition growth by providing marketing performance measurement solutions. During this journey you will help define the product vision, strategy, roadmap and growth opportunities
- Continually stay abreast of new digital platform trends and customer needs along with changing regulatory, competitive, and technological landscape
- Your experience in defining and delivering these products and capabilities will empower marketers to make data-driven decisions, maximizing ROI and driving business growth
- By enabling bounties and optimizing investments, you will enhance the effectiveness and efficiency of marketing campaigns, resulting in improved conversion rates and customer acquisition
- Your contribution to delivering a scalable digital product for Market Mix Modeling & Analytics will provide valuable insights and strategic direction, positioning our organization as a leader in the digital marketing industry
Preferred Qualifications
- Bachelors degree in Marketing, Business Administration, Computer Science, or a related field
- 3+ years of proven experience in digital product management, preferably within the marketing, advertising or acquisition domain
Skillset Required
- Proficiency in data analysis and interpretation, with the ability to derive actionable insights from complex dataset
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders
- Knowledge of Agile processes and principles: backlog refinement, sprint planning, writing user stories, MVP, sprint demos along with product management tools such as Jira or Rally
- Proficient at investigating customer needs and problems
- Ability to perform testing/reporting using Hive/Python or similar technologies
- Proven ability to influence without direct authority among peers and with leaders
- Influence team members with innovative changes and improvements by challenging status quo and demonstrating risk taking
- Familiarity with data capture mechanisms, including cookies for tracking prospect journey or Knowledge of AXP digital acquisition platforms and channels will be a big plus
Responsibilities
- Build strong relationships, communicate and collaborate with stakeholders
- Communicate product updates, milestones, challenges on timely basis to ensure alignment and buy-in at all levels of the organization
- Backlog refinement and Management, sprint planning, writing user stories, reviewing sprint demos and testing fresh developments
- Define product requirements and work closely with engineering, design, and data science teams to deliver high-quality solutions
- Investigating customer needs and problems and breaking down high-level milestones into requirements, user stories, and acceptance criteria
- Reviewing and accepting engineering deliverables, ensuring it meets all of the acceptance criteria
- Come up with innovative solutions for product optimization and enhancement based on user feedback, market dynamics, and competitive insights
- Monitor key performance indicators (KPIs) and metrics related to product usage, adoption, and customer satisfaction, ensure business continuity and remaining compliant
- Strong ability to analyze user experience metrics and other data to determine priorities, opportunities, and issues with product
Behavioral Skills Needed
Enterprise Leadership Behaviors:
(A) Set the Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with External Perspective
(B) Bring Others with You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
(C) Do It the Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
