- Manage day-to-day programmatic operations
- Own day-to-day ad tech partner relationships
- Responsible for reporting and tracking of revenue and programmatic app monetization performance
- Maximize programmatic revenue through yield analysis and optimization
- Monitor and maintain ad quality across our platform
- Collaborate across departments to continuously A/B test and analyze new ways to drive programmatic revenue
- Manage all Individual tag based programmatic partners to set up ad placements and constantly test and review results with the objective of increasing yield
- Work closely with the sales team to address common customer queries on time
- Create a knowledge base and design a system to ensure the publishers get what they want in the shortest time-frame
- Troubleshoot product implementation with the tech team and recommend ways to improve the ad placement, demand, and ultimately yield
What are we looking for :
- Experience of 2-3 yrs in Supply-side Or Ad operations
- Experience with header bidding or RTB
- Intimate knowledge of GAM, Ad-Mob and other third-party ad serving platforms
- Direct experience managing publisher side programmatic platforms including SSPs, ad exchanges, and DMPs
- Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory
- Mastery of MS Excel and other relevant programs
