Job description:
Title:Senior Analyst/Specialist-Analytics & MarTech
Location: Bangalore Electronic City
SCOPE OF RESPONSIBILITY:
- Designs and creates Tableau and Looker Studio dashboards.
- Updates and maintains existing dashboards.
- Transfers data and works with Google Sheets.
- Builds reports from dashboards.
- Performs web page tagging for business web pages.
- Utilizes Google Tag Manager for efficient tracking and tagging.
- Works with Google Analytics 4 (GA4) to create target audiences and ad-hoc reports and provide campaign analysis from Paid Search, Paid Social, Programmatic ,etc.
ESSENTIAL JOB FUNCTIONS:
- Designs and develops interactive and visually appealing dashboards using Tableau and Looker Studio to support business decision-making.
- Regularly updates and maintains dashboards to ensure accurate and up-to-date information.
- Transfers data between various platforms, including Google Sheets, and ensures data integrity and accuracy.
- Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data.
- Implements web page tagging for business web pages to track user behavior and interactions.
- Utilizes Google Tag Manager to manage and implement tags efficiently, enhancing tracking capabilities.
- Works with GA4 to create and analyze target audiences and GA4 reports, providing insights into user behavior and media buying campaign performance.
- Collaborates with cross-functional teams to understand business needs and translate them into effective web analytics solutions.
- Monitors and analyses website performance, performs competitive analyses, identifying trends and opportunities for optimization.
- Stays updated on industry trends, best practices, and emerging technologies in web analytics.
BASIC QUALIFICATIONS:
Who you are:
Education: Batchelor's/ Master's degree in Life Sciences, Master's Degree in Data Sciences, Statistics or a related field.
Experience: 4-8 Years of experience in related field
Technical Skills / Competencies:
- Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data.
- Works with Google Analytics 4 (GA4) to create target audiences and ad-hoc reports and provide campaign analysis from Paid Search, Paid Social, Programmatic ,etc. & provides insights into user behavior and media buying campaign performance.
Preferred Certification:
- Google Analytics /Looker Studio Certification- Preferred
- Tableau Certification- Preferred
- Google Tag Manager Certification-Preferred.
Behavioral Competencies:
- Ability to work effectively with cross-functional teams and subject matter experts
- Excellent written and verbal communication and interpersonal skills
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
- Curious and comfortable asking questions; adaptable, flexible, and welcoming to change
- Strong networking & stakeholder management skills
- Results-driven
We are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.
Profile description:
Please see Job Description
We offer:
What we offer:We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!
