E2402242
Job Description
Role Title: Senior Analyst, Channel Marketing (L08)
Company Overview
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
- We have recently been ranked #5 among India's Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place to Work India. We have been ranked Top 5 among India's Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India's Best Workplaces for Women in 2022.
- We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.
Organizational Overview
The performance marketing team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose
The selected candidate will be part of Performance Marketing Organization rolling up to Synchrony, India, Hyderabad. He/She will be aligned to the Channel Marketing Team India to audit Paid Media Ad campaigns with proper documentation and the highest level of accuracy. The selected candidate will be responsible for ensuring the quality and improvement of paid media campaigns across platforms and is required to manage Ads in a fast-paced deadline-driven environment.
Key Responsibilities
- Monitor and assess the quality of paid media campaigns across various platforms
- Conduct quality audits on ad creatives and work with campaign managers on all elements related to ad campaign execution
- Investigate and identify root causes of any discrepancies or issues in campaigns
- Collaborate with the paid media team to implement quality improvement initiatives
- Create and maintain documentation of quality standards and best practices
- Communicate findings and recommendations to stakeholders and management
Required Skills & Knowledge
- Minimum 18 months of experience in conducting quality audits on Ad creatives or in a digital marketing space
- Minimum 18 months of experience working with US stakeholders/ Offshore Clients
- Working knowledge of paid media platforms like Google Ads, Facebook Ads etc., and advertising best practices
- Exposure to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
- Proficient with MS Office suite including Outlook, Word, Excel, and PowerPoint
- Strong project management skills and attention to detail
- Exposure to Marketing and retail concepts
- Strong written & verbal communication skills
- Strong organizational skills and ability to prioritize tasks
- Good team player
Desired Skills & Knowledge
- An MBA in marketing/digital marketing is preferred for this role.
- Understanding of US credit card or retail business
- Understanding of key performance indicators (KPIs) for paid media campaigns
- Ability to troubleshoot and solve technical issues related to paid media
- Proven ability to deliver and review projects with clients and peers
- Develops analysis that leads to optimization recommendations
- Exposure to Digital marketing platforms
Eligibility Criteria
Bachelor's degree in any discipline with 1.5 years of experience with the financial services industry or Marketing or Digital experience, or in lieu of degree; 3.5 years of experience with the financial services industry or Marketing or Digital experience.
Work timings: 02:00pm-11:00pm IST
For Internal Applicants
- Understand the criteria or mandatory skills required for the role, before applying.
- Inform your Manager or HRM before applying for any role on Workday
- Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (First Formal/Final Formal, PIP)
- L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.
- L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
- L04+ Employees can apply.
Grade/Level: L08
Job Family Group
Marketing
