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Job Summary
Bread Financial is seeking a detail-oriented and analytical Senior Analyst enhance our B2B marketing operations. The ideal candidate will possess a blend of analytical skills and a process improvement mindset, with a passion for optimizing workflows to drive efficiency. This role involves working daily within Salesforce and Marketing Cloud (Pardot) to ensure that our B2B marketing efforts remain operational, align with the company objectives and deliver measurable results.
Essential Job Functions
- Build, create, test, and execute email campaigns in Salesforce Marketing Cloud, including dynamic content, segmentation, QA/testing, scheduling, deployment, and analysis with Marketing Managers.
- Ensure data quality and integrity, implement governance policies, and manage system integrations, including Salesforce.com. Create and manage lead and account routing, scoring, and AI rules in Salesforce Einstein.
- Modify HTML code for emails and landing pages as needed
- Measure and analyze campaign performance to inform future strategies. Maintain timely and accurate data and provide management reports.
- Ensure accurate documentation of business rules, requirements, and technical specifications.
- Oversee B2B data hygiene and governance rules on a daily, monthly, quarterly, and yearly basis.
- Process Improvement: Identify and resolve operational issues, inefficiencies, and suggest process improvements.
- Collaborate with RevOps and Sales Operations to establish dashboards for measuring automated campaign performance.
Minimum Qualifications
- Bachelor's Degree Marketing, Communications, Business Administration. or related field of study or equivalent, relevant work experience
- 5+ years experience in Marketing, Sales, and/or Payments
Skills
- Customer Resource Management (CRM)
- Data Analysis
- Analytical Thinking
- Detail-Oriented
- Email Marketing Automation
- Marketing Funnels
- Relationship Management
Reports To
- Senior Director and above
Direct Reports: 0
Work Environment
- Normal office environment, hybrid
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread Cashback American Express Credit Card, Bread Rewards American Express Credit Card and Bread Savings products.
Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit breadfinancial.com or follow us on Facebook, LinkedIn, X and Instagram.
- All job offers are contingent upon successful completion of credit and background checks.
- Bread Financial is an Equal Opportunity Employer.
Job Family
Marketing
Job Type
Regular
