We are looking for an ambitious, proactive, and motivated individual with solid exploratory research, digital analytics experience, able to lead day-to-day management of accounts. The Senior Account Manager candidate should be
capable of driving analytics design, ideate innovative approaches to derive meaning from unstructured / structured digital data, omnichannel campaign measurements, Web traffic data and translate those into actionable insights. This role will prosper in the intersection of analytics, business and people acumen. Experience in scoping commercials of research/analytics projects, overall financial management - project planning, workload management, budgeting, and managing service levels will be a plus.
The candidate will be responsible for overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, and providing close coaching and development. We are looking for someone who has the experience and gravitas to present confidently and expertly to clients, serving as the day-to-day contact where appropriate and providing counsel from an informed point of view.
Responsibilities:
- Own the digital advisory vision and mission - execute ideas to improvise Digital Advisory offering capabilities
- Listen to clients and translate their high level business problems into analytics objectives
- Deliver strategic insights that can drive practical actions to bring desired business outcome
- Work closely and report to Head- Digital Advisory to take the offering forward
- Front-end client relationships building trusted and deep partnerships thereby putting digital advisory at the center of client s communication needs
- Bring in knowledge about a digital buyer journeys across sectors to identify gaps, conversion bottlenecks and provide analytic approaches to solve
- Apply appropriate data science techniques to derive meaning from digital big data, esp. using ML and NLP
- Advise internal & external stakeholders to deliver outcome focused deliverables
- Lead a diverse team of digital specialists in an extremely fast paced work environment with strict SLAs and less turnaround time
- Own the digital advisory vision and mission - execute ideas to improvise Digital Advisory offering capabilities
- Create easy-to-consume leadership communications (e.g., slides, reporting tools and dashboards), evaluate and recommend appropriate MarTech
Qualifications:
Bachelors or Masters in a quantitative/business field (such as Engineering, Statistics, Math, Economics, or Computer Science with Modelling/Data Science, Business Analytics, Marketing, Operational Research), preferably with work experience of 8+ years
Required Skills:
Technical acumen
Experience in at least two of the following technique is required:
o Qualitative & quantitative analytics, desktop/blue-sky research
o Customer Data Platforms, Marketing Automation
o Web mining; Web analytics
o Predictive (unsupervised / supervised): Using regression in marketing mix models, Clustering using text classification models
o Programming in high-level languages - Python & R
- One who is digitally savvy and has fair understanding of various digital data sources, its complexities and cultures authentic points-of-view around analytical approaches to harness the same for modern marketing
- Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment
- Sound understanding of omnichannel digital buyer journey and touchpoints
- Familiarity with ETL/ELT and big data tech (SQL/NoSQL/postgreSQL etc. and
Hadoop, Spark), data lakes - will be an added advantage
Business acumen
- Strong verbal and written communication is a key success factor
- Structured thinking and persuasion are key enablers to deliver actionable
insights
- Tenacity to challenge status quo and solve problems
- Ability to differentiate between an outcome v/s output
- Experience in agency side of business will be an advantage
- Team player and self-starter
- Attention to detail
