Client Management:
- Serve as the primary point of contact for assigned clients.
- Develop and maintain strong client relationships, ensuring satisfaction and retention.
- Understand client goals and objectives, and align PR strategies to meet them.
- Prepare and present PR plans, reports, and metrics to clients.
Strategic Planning and Execution:
- Develop and implement comprehensive PR strategies and campaigns.
- Conduct market research and competitor analysis to inform PR strategies.
- Coordinate with internal teams (creative, digital, marketing) to ensure cohesive campaign execution.
- Manage PR budgets and timelines effectively.
Media Relations:
- Cultivate and maintain relationships with key media contacts and influencers.
- Pitch story ideas and secure media coverage across various platforms (print, broadcast, online).
- Write and distribute press releases, media alerts, and other PR materials.
- Monitor media coverage and report on campaign success.
Content Creation:
- Develop compelling content, including press releases, feature articles, blog posts, and social media updates.
- Ensure all content aligns with client messaging and brand guidelines.
- Collaborate with the creative team to produce multimedia content.
Crisis Management:
- Assist in managing communication during crisis situations.
- Develop crisis communication plans and media statements.
- Provide timely and accurate information to the media and public.
Mentorship and Leadership:
- Mentor junior staff members and interns, providing guidance and support.
- Foster a collaborative and positive team environment.
- Contribute to the development of team processes and best practices.
Qualifications
Qualifications:
- Bachelor s degree in Public Relations, Communications, Journalism, or a related field.
- 2+ years of experience in public relations, preferably within an
