SEM / PPC Analyst

Title: PPC Specialist

We are seeking an enthusiastic and passionate PPC Specialist with at least 3 years of experience in Google Ads, Facebook Ads, and other PPC advertising platforms. The ideal candidate will have a proven track record in executing and optimizing campaigns across various digital channels.

• Key Responsibilities:

Execute and manage all Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaigns.

• Analyze and optimize Google Ads, Facebook Ads, and other paid media channels to drive performance.

Conduct regular campaign health checks and make necessary adjustments to ensure optimal results.

• Identify trends, analyze data from Google Analytics & E-commerce tracking, and provide actionable insights.

Optimize spend and performance based on data-driven insights to maximize ROI.

• Develop and implement creative strategies for campaign growth and continuous improvement.

Plan, execute, and evaluate experiments and conversion tests to enhance campaign performance.

• Monitor and achieve the monthly KPIs set by clients, ensuring alignment with their goals.

Maintain effective communication with stakeholders and project coordinators throughout the campaign lifecycle.

• Create and deliver detailed performance reports on a weekly/monthly basis to clients.

Stay up-to-date with the latest updates and best practices on Google and Facebook advertising platforms.

• Skills Required:

Strong expertise in Pay Per Click (PPC) and Performance Marketing, with a proactive approach to staying ahead of industry trends.

• A technical background with a degree is preferred.

Excellent command of English, both written and oral.

• Solid understanding of advertising and marketing concepts.

Proficiency in Microsoft Excel for data analysis and reporting.

Job Type: Full-time

Benefits:

• Flexible schedule

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Yearly bonus

Experience:

* Google Ads: 3 years (Preferred)